WordPress WooCommerce Greek yogurt

Crafting an ecommerce experience as premium as the product.

Ellenos needed a site that could showcase their artisan Greek yogurt with premium design and performance, built on WordPress/WooCommerce with an integrated store locator replacing traditional ecommerce checkout.

Ellenos website homepage

CLIENT

Ellenos

INDUSTRY

Dairy / Greek yogurt

PLATFORM

WordPress + WooCommerce

SERVICES

Design & Development

TIMELINE

11 weeks

Opening — the position

Where things stood

Ellenos had built a cult following in the Pacific Northwest but needed a digital presence that could match their premium brand positioning, showcasing products beautifully while directing customers to retail locations.

The challenge was building a site that felt as premium as the in-store experience while functioning as a product showcase with integrated store locator, replacing traditional "add to cart" flows with "find near you" functionality.


Middlegame — the tactic

What we built

A product-forward WordPress/WooCommerce site designed to showcase product quality with premium design and blazing performance, featuring an integrated store locator instead of traditional checkout.

Design

Premium brand design

Product pages and layouts built around high-quality food photography, with a visual system that matches the brand's artisan positioning exactly.

Development

Custom WooCommerce build

WooCommerce configured as a product showcase with custom templates, removing cart functionality in favor of store locator CTAs.

Features

Integrated store locator

Store locator widget integrated into product pages with custom styling and functionality. Customers enter their zip code to find the nearest retail location carrying each product.

Performance

Optimized for speed

Image optimization, lazy loading, and performance tuning to achieve sub-1-second load times despite high-resolution photography.

Ellenos lemon curd yogurt with fresh lemons
Endgame — the result

Where things landed

We helped Ellenos launch a site that matches the quality customers expect from the brand: premium design, blazing fast performance, and a seamless path from product discovery to retail purchase.

+38%

Organic CTR increase

-22%

Avg. search position

<0.9s

Page load time

3.2x

Store locator clicks

The results speak to the power of premium design meeting technical excellence: a product experience that feels as refined as the product itself, driving more customers to retail locations while improving organic visibility and brand positioning.

Next up

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Your move

Want a store like this one?

Tell us about your brand and we'll scope the right engagement — design, development, or both.

Book a strategy call

30 minutes to discuss your store and next steps