Reading the board

Pricing & scopes.

Every store and backlog is different — so every quote is scoped to the actual work. These are our standard openings; a call will sharpen the number.

GAMBIT

New store, lean scope

$8k–$15k

For early-stage brands launching their first real storefront, or a focused redesign of an existing one.

Custom Shopify or WooCommerce theme

Up to 6 core templates

Mobile-first responsive build

Core app & payment setup

2 weeks of post-launch support

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MOST PLAYED TACTIC

Full custom build

$18k–$40k

Our most common engagement — a fully custom-designed, custom-coded storefront with real merchandising complexity.

End-to-end custom design system

Unlimited templates & sections

Platform migration included

Custom app / integration (1 included)

CRO-informed UX throughout

30 days of post-launch support

Start a project

GRANDMASTER

Complex & enterprise

Custom quote

For high-SKU catalogs, multi-entity replatforms, or builds that lean heavily on custom integrations.

Everything in Tactic

Multi-brand / multi-storefront support

Custom ERP, 3PL & subscription logic

Dedicated project & QA lead

Phased rollout planning

90 days of post-launch support

Talk to us

Ranges reflect typical scope — every quote follows a scoping call. Book one →

Ongoing play

CRO & optimization retainers

Once your store is live, the real game starts. Monthly retainers keep testing, refining, and compounding your conversion rate — priced by pace, not by hour-counting.

Discuss a retainer

Steady pace

$2.5k/mo

1–2 tests running at a time, monthly reporting, quarterly roadmap review.

Full tempo

$5k/mo

Continuous testing across PDP, PLP & checkout, plus dev hours for winning variants.

Side by side

What's included, at a glance.

	Gambit	Tactic	Grandmaster
Custom design system	✓	✓	✓
Platform migration	—	✓	✓
Custom app / integration	—	1 included	Unlimited scope
CRO-informed UX	—	✓	✓
Multi-storefront support	—	—	✓
Dedicated QA lead	—	—	✓
Post-launch support	2 weeks	30 days	90 days
Typical timeline	3–5 weeks	6–10 weeks	10–16 weeks

Before you move

Questions we hear on every call.

Most Tactic-tier builds run 6–10 weeks from kickoff to launch, depending on catalog size, integrations, and how quickly content comes in from your team.

Yes — a large share of our work is redesigning or replatforming stores that are already live. We audit your current setup first so nothing working gets thrown out.

Fixed-scope projects are billed in milestones — typically 40% to kick off, 30% at design approval, and 30% at launch. Retainers are billed monthly, in advance.

Absolutely — it's often the first thing we sort out. The right platform depends on your catalog, team's technical comfort, existing stack, and growth plans.

Every project includes a post-launch support window, and most clients move into an ongoing CRO or maintenance retainer so the store keeps improving.

Your move

Not sure which tier fits?

Tell us about your store and your goals — we'll scope it on a 20-minute call, no pressure.

Book a strategy call → See the work