Shopify Custom design + development Ready-to-drink cocktails

Consolidating two sites into one optimized Shopify storefront.

Owl's Brew needed to consolidate their split presence (Wix + Shopify) into a single, optimized Shopify store with improved flavor discoverability, conversion-focused product pages, and a custom ingredients showcase.

Owl's Brew website homepage

CLIENT

Owl's Brew

INDUSTRY

Ready-to-drink cocktails

PLATFORM

Shopify

SERVICES

Design & Development

TIMELINE

14 weeks

Opening — the position

Where things stood

Owl's Brew was operating with a fragmented digital presence: one site on Wix, another on Shopify. The split setup created confusion for customers and made it difficult to manage inventory, content, and the overall shopping experience.

They needed to consolidate everything into a single, optimized Shopify store with better flavor discoverability, conversion-focused product pages, and custom pages highlighting their unique ingredient story.


Middlegame — the tactic

What we built

A complete redesign and Shopify rebuild, consolidating two sites into one optimized storefront with improved product discovery, custom content pages, and conversion-focused templates.

Design

Custom design system

Brand-aligned design system with conversion-optimized product pages and improved flavor discoverability throughout the shopping experience.

Development

Shopify consolidation

Full Shopify rebuild combining content from Wix and Shopify into a single, unified storefront with flexible product setup and merchandising.

Content

Custom story & ingredients pages

Custom-designed pages highlighting the brand story and unique tea-based ingredients, helping customers understand what makes Owl's Brew different.

Product setup

Complete catalog migration

Full product catalog setup, migration, and optimization across all SKUs, ensuring clean data and smooth shopping flows from day one.

Owl's Brew spiked tea product lineup
Endgame — the result

Where things landed

We helped Owl's Brew launch a unified Shopify store that consolidated their fragmented presence into one cohesive, conversion-optimized shopping experience.

The new store just launched, bringing together content and commerce in a single platform with improved product discovery, custom storytelling pages, and a foundation built to scale with their growing brand.

Next up

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Your move

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