Uncle Arnie's needed a complete Shopify redesign and rebuild that matched their bold brand personality while optimizing for drink brand UX: interactive design, custom product templates, and features built for cannabis beverages.
Uncle Arnie's had outgrown their existing site. The brand was evolving, the product line was expanding rapidly, and the storefront wasn't keeping pace with their growth or reflecting their bold personality.
They needed a complete redesign and Shopify rebuild optimized specifically for beverage brands: interactive design, custom product templates supporting multiple variants, integrated lab results, educational content, and a store locator for retail partnerships.
A complete ground-up redesign and Shopify rebuild, designed specifically for drink brands: bold visuals, interactive elements, and a flexible UX built around beverage-specific needs.
Eye-catching page designs with interactive elements, incorporating the custom Uncle Arnie mascot throughout. A visual system that matches the brand's personality exactly.
Product pages with custom flavor selectors, light/regular line toggles, dosage selection, and integrated COA lab results built directly into the theme.
Custom landing pages for education and product discovery, plus flexible page templates for different product lines and seasonal launches.
Subscription integration for recurring orders and store locator to support retail expansion, giving customers multiple purchase paths.
We helped Uncle Arnie's launch a storefront that matched the energy of their brand and delivered measurable results: dramatically improved conversion rates, higher cart values, and a flexible foundation for growth.
Conversion rate (from <1%)
Add to cart value
Avg. cart value (from $90)
Design to launch
The redesigned store tripled conversion rates while increasing average cart value by over 20%. A complete transformation that positioned Uncle Arnie's for sustainable DTC growth alongside retail expansion.
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